.webp)
C³ Effect helps executives take control of their leadership, command the room, and navigate complexity with clarity, confidence, and credibility.
.webp)
.webp)
.webp)
.webp)
The Story Behind C³ Effect
C3 Effect started with a simple but powerful idea—leaders need more than strategies; they require real support. After years of working in corporate environments, Sherilyn and Safia saw firsthand how executives in complex, high-pressure environments were constantly pulled in different directions, feeling the weight of expectations without a space to be truly heard or supported. They also saw how the decisions of these leaders had a profound ripple effect on their teams and organizations. By equipping leaders with clarity, confidence, and support, they knew they could drive meaningful change one leader at a time.
So, they took the leap. Fueled by their shared values and passion for serving others, they built C3 Effect to be the kind of partner they wished they had—one that truly listens, understands, and helps leaders cut through the noise to focus on what matters most. When they came across a Deloitte survey revealing that nearly 70% of C-suite executives are seriously considering quitting for a job that better supports their well-being, it confirmed what they had experienced firsthand. That realization ignited their mission to create C3 Effect—a partner that empowers leaders with clarity, confidence, and a human touch to navigate challenges without losing themselves in the process.
Since then, C3 Effect has partnered with some of the largest and most respected brands, including TIFF, Rogers, and Seneca, supporting executives as they tackle challenges, drive change, and inspire growth. Clients have described C3 Effect as the “missing piece” they needed to achieve their goals. The organic success of their work has allowed Sherilyn and Safia to tap into their purpose at a profound level—empowering leaders to think strategically, lead authentically, and transform organizations with confidence and clarity.
At our core, we're problem-solvers and partners, but most importantly, we're people who care. And with C3 Effect by your side, you're never leading alone.
So, they took the leap. Fueled by their shared values and passion for serving others, they built C3 Effect to be the kind of partner they wished they had—one that truly listens, understands, and helps leaders cut through the noise to focus on what matters most. When they came across a Deloitte survey revealing that nearly 70% of C-suite executives are seriously considering quitting for a job that better supports their well-being, it confirmed what they had experienced firsthand. That realization ignited their mission to create C3 Effect—a partner that empowers leaders with clarity, confidence, and a human touch to navigate challenges without losing themselves in the process.
Since then, C3 Effect has partnered with some of the largest and most respected brands, including TIFF, Rogers, and Seneca, supporting executives as they tackle challenges, drive change, and inspire growth. Clients have described C3 Effect as the “missing piece” they needed to achieve their goals. The organic success of their work has allowed Sherilyn and Safia to tap into their purpose at a profound level—empowering leaders to think strategically, lead authentically, and transform organizations with confidence and clarity.
At our core, we're problem-solvers and partners, but most importantly, we're people who care. And with C3 Effect by your side, you're never leading alone.
.webp)
.webp)
Leadership isn’t just about strategy—it’s about impact. When executives have the clarity, confidence, and support to lead authentically, their influence extends beyond themselves, shaping teams, cultures, and entire communities.
Here’s how we make that happen:
1
Turning Complexity into Impact
Leadership is high-stakes, fast-moving, and full of competing priorities. We help executives cut through the noise, sharpen their focus, and execute with confidence—whether they’re driving transformation, managing change, or aligning their teams for success.
2
Leadership That Creates a Ripple Effect
When leaders thrive, so do the people around them. By supporting executives, we help build stronger teams, more inclusive workplaces, and cultures that foster innovation, trust, and long-term success.
3
Championing Leadership with Purpose
True leadership is more than a title—it’s about influence, integrity, and action. We empower executives to lead in alignment with their values, inspiring trust, connection, and real progress in every space they occupy.
At C3 Effect, we don’t just serve leaders—we amplify their impact, helping them transform organizations and shape the future.
The Executive Team
%20(1).webp)
Sherilyn Charles-Smith
Co-Founder
%20(1).webp)
Safia Bartholomew
Co-Founder
The Team
%20(1).webp)
%20(1).webp)
“As a new senior leader in a high-visibility role, I felt the weight of presenting my ideas to c-suite executives. Working with C3 Effect left me feeling confident in my deliverables and with an advisory team invested in my success.”
Director, Workplace Well-being
“The professionalism and the ability to bring added value to the table – suggesting the tagline, video, icebreaker games, and the C-Suite panel truly demonstrated that your team is invaluable if organizations want to deliver high-quality, strategically aligned deliverables.”
Vice President, People & Culture
"C3 Effect was the missing piece I didn’t even realize I needed. Their support made me feel heard, valued, and equipped to navigate the complexities of my role with confidence. I now have the clarity and tools to position myself for long-term success.”
Vice President, Strategy, Communications & Stakeholder Relations
"I genuinely believe I wouldn’t be the same leader today without their guidance and thought partnership.”
Chief Communications Officer
"This was my first major deliverable in my role and it was critical to be impactful and well-delivered. Thanks to C3 Effect, we achieved both and more and the bar is now set!"
VP, Cultural Transformation
"Their support made me feel heard and valued, and they were instrumental in helping me keep things on track, even with all the moving parts, pressures, and expectations I was juggling."
Director, Centre of Excellence
