Empowering Your Success

We’re a communications agency that partners with leaders and founders to elevate their influence and drive impactful engagement within their teams.

Guiding Leaders to Transform Ideas into Impactful Experiences

At C3 Effect, we serve as your strategic partners and creative allies, providing essential guidance and expertise to leaders and founders striving to achieve their business objectives. Whether it's strategic planning, leadership development, or enhancing employee engagement, we empower you to transform aspirations into tangible success stories.

We Fit Your Bigger Picture

  • Advisory

    Unsure where to start? As your trusted thought partner, we enable you to gain the clarity and direction you desire.

  • Strategy

    Have a vision but lack a plan? We work with you to develop a comprehensive strategy that resonates with you and delivers the results you desire.

  • Implementation

    Need help bringing your plans to life? Our services ensure that your strategies are executed seamlessly, transforming your ideas into tangible results.

Let's Work Together

Our Guiding Principles

At C3 Effect, we keep five guiding principles that steer our daily activities, actions and decisions in the face of diverse business challenges. These principles are the heart and soul of how we serve as your trusted partner in achieving your goals. 

INTENTIONAL

EMPOWERING

COLLABORATIVE

ITERATIVE

EXCELLENCE

Meet Your Thought Partners

Sherilyn Charles-Smith
Co-Founder / CEO

Sherilyn is a seasoned executive-turned consultant with over two decades of leadership experience. With a strong track record of leading diverse teams across Canada, she has spearheaded successful organizational transformations, leveraged digital technologies for increased efficiency and revenue growth, and driven strategic change and leadership engagement initiatives. Committed to empowering others, she firmly believes in the power of mentorship and has dedicated herself to guiding professionals towards achieving their full potential.

Safia Bartholomew
Co-Founder / Chief Communications Officer

Safia is a seasoned professional known for her strategic communications and writing expertise. Specializing in crafting narratives for executive leadership, she excels in delivering a cohesive voice that resonates with the business vision. Additionally, Safia is an expert in driving employee culture programs and skilled at designing engaging content that transforms ordinary events into impactful experiences. Her writing credits have been featured in prestigious publications such as Forbes, Entrepreneur, British Vogue, Essence Magazine, and more,

  • Tameka Mercurius

    CHANGE MANAGEMENT

  • Brandie Silva

    LEADERSHIP DEVELOPMENT & COACHING

  • Madison Foran

    BRANDING & DESIGN

  • Chivon John

    WORKPLACE WELL-BEING

  • Ainsley Spry

    LEARNING DESIGN & DEVELOPMENT

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